User Research Methods
Master qualitative and quantitative research — from survey design and A/B testing to usability studies and eye tracking.
What You'll Learn
Choose the right research method for each design question
Plan and facilitate moderated and unmoderated usability tests
Design statistically valid surveys and interpret results
Run A/B and multivariate tests with proper statistical significance
Use analytics tools (Hotjar, Mixpanel) to complement qualitative research
Present research findings in reports and stakeholder presentations
Curriculum Breakdown
Learning Format
Video Lessons
High-quality recorded lessons you can watch at your own pace.
Hands-on Projects
Real-world projects that reinforce every concept you learn.
Certificate
Earn a verifiable certificate upon successful completion.
Certification Details
UX Research Specialist Certificate
Issued by Tech101
Demonstrate the ability to plan and execute rigorous user research studies to inform product decisions.
Certificate Requirements
- Design and conduct qualitative and quantitative research studies
- Run moderated usability tests and analyse recordings
- Design surveys with proper sampling and bias control
- Present research findings to stakeholders persuasively
Completion Certificate
Awarded upon finishing all course content and submitting projects. Shows dedication and completion.
Graded Certificate
Earned by passing the final assessment with 70%+ score. Demonstrates verified skill proficiency.
Your Instructor
Jordan Lee
Lead UX/UI Designer
Jordan is a lead designer with a decade of experience at top design studios and tech companies, passionate about user-centred design education.
Requirements & Prerequisites
Technical Requirements
- Basic familiarity with UX principles
- No statistics background required — concepts are taught from scratch
- Access to real users for practice studies (5–8 participants minimum)
Who This Course Is For
- UX designers who want to lead research, not just execute designs
- Product managers adding research rigour to their process
- Researchers from other disciplines moving into UX
Student Reviews
Frequently Asked Questions
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